About Yedei Or
Yedei Or is a unique non-profit organization in Israel that provides private mind-body treatments to the sick and housebound in their homes, for a nominal fee, in a long-term weekly relationship. The variety of treatments are provided by hundreds of qualified therapists, in the patients' homes and in clinics all over the country. Our goal is to give each patient a personal ray of light: complementary treatments that will support the quality of their lives, at home or in the clinic, for for a nominal and affordable fee.
During the Iron Swords war, Yedei Or is mobilized to care and treat evacuees from the Gaza envelope, IDF soldiers, individuals and families of terror victims - on a nationwide scale.
Management and board of directors
Hadas Mazor Ram - CEO and Founder of Yedei Or
Hadas is a social worker with a BSW from Tel Aviv University and an MA from Bar-Ilan University, specializing in rehabilitation and health. She founded the Yedei Or association in 2017 with a vision to enhance the quality of life for patients with complex needs by making mind-body treatments accessible in their homes. She also aimed to create a framework for professional development and volunteering for caregivers. Hadas is a mother of four and resides in Alfie Menashe.
Guy Murdoch - Member of the Board of Directors
Guy holds a bachelor's degree in business administration with a specialization in finance (BB) and a master's degree in business administration with a specialization in finance and international business (MBA) from the College of Management. He also has an LLM in commercial law from Bar-Ilan University. Guy brings extensive senior management experience from leading companies in the high-tech industries in Israel and globally, with expertise in strategy, business development, sales, operations, customer success, and general management. He is married, a father of three daughters, and lives in Tel Aviv.
Roital Canning - Member of the Board of Directors
Roital is the Operations and Employee Experience Manager at a financial technology company. She is also the former founder and CEO of the "Pink Lemon Tree" association, which supports women with BRCA.
She is a mother of three and lives in Ra'anana.
Hagit Eckstein - Member of the Board of Directors
Hagit holds a master’s degree in business administration and is a foreign trade manager for start-up companies.
She is also a lecturer on foreign trade issues at the academy and a therapist in complementary medicine. Hagit is married, a mother of four, and a grandmother, and she lives in Kfar Saba.
Rafi Segev - Member of the Audit Committee
Rafi is the CEO of the "Journey Partners" association and a spiritual guide. He previously served as a CFO in various organizations and associations. Rafi resides in the pine village..
Tal Davidson - Member of the Audit Committee
Tal is a technological leader in the high-tech industry with a track record of innovations in imaging and AI. He is the CEO of T.D. Investment Strategies, an investing consultancy.
Tal holds an MBA with honors, and a B.Sc. from the Technion. He is a father of three and lives in Pardes Hana.
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We provide treatments to evacuees and IDF soldiers. Click to donate
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